ALPINA’s Former Owners Begin a Bold New Chapter in Buchloe

The first three months of the year weren’t exactly great for the German luxury brand. Through March, BMW sales fell by 4.6% to 496,050 units. Of that total, 47,544 were either M Performance or full M models, with the M division down 5.9% compared to the same period last year.

Demand in the United States for BMW and MINI fell by 4.3% to 90,492 vehicles, while the broader Americas region saw a 4% drop to 109,639 cars. The situation wasn’t any better across Asia-Pacific, Eastern Europe, the Middle East, and Africa, where sales slipped by 8.3% to 74,415 units.